What you need to know about website audits to improve SEO

This is the first step that you have to take before anything else. Google is constantly being improved and with it, there is less of a chance to manipulate the system. When you write two articles with same or similar content, Google gets confused leading to indexation issues. It may index more BHS Links pages than there actually are on your website.

Step #6: Review Your Analytics & Conversion Data

They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report. The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency. With an experienced agency, your company receives several perks.

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If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world.

This keyword cannibalization confused Google about which page to rank, diluting their visibility. I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore). Instead, I focused on building high-quality backlinks to create a healthy link profile. The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand.

Make your site search engine friendly.

• As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure.
• Beyond the quality of the content itself, these technical issues need to be checked and addressed.
• If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you.
• However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush.

Making even small updates to a page signals to Google that it should crawl that page. As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease.

If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices. In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.