Google SEO 2023: Complete SEO Beginner’s Guide

Users are also more likely to believe and interact with a website that has a padlock icon in the address bar. This prevents confusion BHS Links and helps maintain the authority of each page. Properly configuring these elements improves local on-page SEO performance and enhances your site’s overall visibility in search results. Ultimately, a well-structured internal and external linking strategy will create a robust web of connections across your clients’ location pages.

When to Leverage White Label Link Building Services: Boost Your Business!

There are also links within the AI answer that show where information was sourced for individual sentences. They provide a direct answer to the user’s query, combining multiple sources from around the web and using Google’s generative AI to summarise the sources into the answer. Or you can just download the free PDF checklist and get started straight away. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond).

Key Local SEO Strategies

Be skeptical of all shortcuts to higher rankings, like paying for dofollow backlinks. The first step is to create and optimize a Google Business Profile. When people search for your business, they’ll see a prominent display thanks to this profile.

It helps improve the visibility and credibility of your site, ultimately driving more traffic and potential customers to your business. Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. As you can see, these aren’t very difficult tactics, especially since you can use relevant tools to simplify each process.

• For example, let’s say we want to build links to our beginner’s guide to SEO.
• Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.
• There was a time when keywords played a much larger role in how Google understood a user’s search queries and the results it generated in response.
• Focusing on creating quality content with an engaging writing style, relevant keywords, and fresh material can significantly improve your website’s ranking on Google.
• In this post, we outlined what items are most relevant for improving your website’s visibility and rankings.

First, figure out which schema types are suitable for your business, such as LocalBusiness. You don’t need to know much about writing to make the necessary code. You can use tools like Google’s Structured Data Markup Helper to generate the necessary code without extensive coding skills. You need to use an XML sitemap to ensure that Google Search scans all of your client’s location-specific sites.

When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords). Publishing high-quality content is one of the most important SEO tips. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.